With this emotive campaign Dairy Farmers continues to celebrate the generous Australian country spirit that’s synonymous with their brand and products. In a departure from typical rural farm scenes, AJF chose to highlight a quiet, urban story of a son’s small sacrifice, while giving a subtle nod of respect to pandemic frontline workers.
Bega Dairy & Drinks Marketing Director, Sharon Winton said: “The past year has been tough for many Australians, but we continue to see shining examples of the Aussie spirit and generous acts that happen every day. Generosity has always been a hallmark of the Dairy Farmers brand, and our latest campaign celebrates the little moments that connect us.”
