This campaign saw everyday Aussies made famous with the products they’ve bought on Catch. It was designed to demonstrate the wide variety of products available on Catch, whilst showcasing the online retailer’s irreverent, distinctive Aussie personality.
Says Ryan Gracie, chief marketing officer, Catch: "Catch.com.au is Australia’s favourite place to shop online, and with the huge range of products available across tech, sport, beauty, fashion, home, groceries, toys and everything in between, the campaign shows how Aussies find anything they want and everything they need, from an Aussie born and bred retailer.
“We always put our customers first, so it made sense to turn them into everyday heroes, placing them front and centre in the campaign, all while ensuring our fun and playful personality shines through."
