In a fast-paced, action-packed commercial that showcases the diversity of Holden’s best ever SUV range, we see five Holden SUVs retrieving a stolen painting.
Holden Marketing Director Kristian Aquilina said ‘This is how we SUV’ is an important step in transforming a brand once synonymous only with large passenger cars, to also being a brand of choice for Aussies and Kiwis wanting to buy an SUV.
“Holden is embracing the challenger mindset: offering great vehicles, sharp pricing and award-winning customer service to steal share from SUV segment leaders” Aquilina said.
AJF Partnership Executive Creative Director, Adam Francis said, “We also wanted to stay clear of all the SUV clichés of campsites and extended families. A ‘Hollywood style heist’ seemed like the perfect vehicle to showcase ‘this is how we SUV’ at Holden.”
