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A Freakish Coincidence

What are the odds that three blokes with the initials ‘AJF’ would open a business together? About 60 million to one, according to a Professor of Statistics from the University of Melbourne, who volunteered to perform the calculation for us. But Andrew J Fabbro, Adam J Francis and Andrew J Foote have more than initials in common: they also share a vision to build one of Australia’s great independent creative communications agencies.

Journey So Far

2010
Launch of AJF Partnership Sydney announced in December
Added to Pacific Brands roster in November
Awarded the Australian Grand Prix Corporation account in November
Awarded the Kathmandu account in September
AJF wins gold and three silver EFFIES, ranking us the third most effective agency in Australia for 2010
Awarded the Blundstone account in July
Shayne Hare joins as Director of Digital
Awarded the Sunsense account in April
Awarded the Bakers Delight account in March.
Awarded the iSelect account in January.

2009
Jody Goodwin joins as strategy director.
Agency wins City of Melbourne contract.
Awarded further National Foods brands, including Moove, Dare, Berri, Daily Juice,
PURA Light Start, PURA Tone and Dairy Farmers Shape.
Stephanie Sieber joins as director.

2008
AJF Partnership moves to new, purpose-built Queen Street offices.
New clients include Holden (Brand projects), Grill'd, Claritea (National Foods).
Joshua Stephens becomes a partner.

2007
New clients include Holden (Retail), Landmark, Study in Australia, Borders, Boag's Classic Blonde.

2006
Agency moves to 441 St Kilda Road.
New clients include Boag's St George, Big M, University of Melbourne, Blockbuster, SA Lotteries (Easiplay Club, Instant Scratchies) Herald Sun (Trade).

2005
AJF Partnership opens for business.
Works with National Foods (Farmers Union Iced Coffee, Classic, Masters), Lifeplan Funds Management, projects for Herald Sun, Fosters, ANZ Financial Planning.

Fast Facts

An independent, full service communications agency
100% Australian owned
Accredited by the Advertising Federation of Australia (AFA)
Current billings: $145 million
55 staff.

Resources and Capabilities

55 staff across:

Management
Creative
Account management
Digital
Print production
Broadcast production
Finance
Administration

Capabilities

Advertising
Strategic planning
Research
Print and television production
Graphic design
Catalogue design and production
Direct Mail
Internal communications
Digital strategy
Digital design and production
Promotions

Team Leaders

Andrew Fabbro
Founding Partner
Business Director

Andrew Foote
Founding Partner
Creative Director

Adam Francis
Founding Partner
Creative Director

Josh Stephens
Partner
Creative Director

Digby Richards
Founding Partner, Sydney
Managing Director

Adam Rose
Founding Partner, Sydney
Creative Director

Jayne Brady
Group Account
Director

Stephanie Sieber
Group Account
Director

Kate Leuchars
Senior Strategic
Planner

Jennie McCartney
Head of TV
Production

Employment Opportunities

We’re always looking for outstanding candidates across all areas of our agency. If you’re interested, please email your cv to info@ajfpartnership.com.au

Sustainability

As an independent, Australian-owned company, AJF Partnership has a particular duty of care to the Australian environment, as well as to the global environment. We treat this stewardship very seriously. We acknowledge that there is a relationship of interdependence between our business and the environment, and that what we do inside our office has a profound and can have a lasting impact on the wider world.

Our Sustainability Policy provides a reference to the ways in which AJF Partnership directly or indirectly impacts on the environment. This Policy also documents AJF Partnership’s core social and environmental responsibilities and commitments. We will continue to review and refine this Policy to ensure we stay up to date with the emerging social and environmental issues and new approaches to sustainability in the global business arena.

Phone and contact details

AJF Partnership (Melbourne)
Level 11, 31 Queen Street
Melbourne VIC 3000
T 03 9243 8100
F 03 9614 8877
info@ajfpartnership.com.au

AJF Partnership (Sydney)
Level 1, 66-72 Reservoir Street
Surry Hills NSW 2010
T 02 9213 2000
M 0439 616 802
drichards@ajfpartnership.com.au

A few Examples of Our Work

TV
Print
Digital
Outdoor
Direct mail
Identity
Radio