The agency will strategically drive the creative direction of the Forty Winks business.
Andrew Fabbro, AJF Partnership founding partner, said: “AJF Partnership is excited to have another great Australian brand in Forty Winks as its newest partner. They are excellent people to deal with, and we are confident that our strong cultures will work well together to help Forty Winks produce effective work that results in continued growth." Read more here.
After a competitive pitch process, AJF Partnership Sydney will be partnering with Goodman Fielder to help market its great range of brands, including Helga's, Wonder White, Lawson's and La Famiglia, among others.
"During the process we got to know a good mix of the team members at AJF, and it was clear that beyond just their 'new world' skill, there was a natural chemistry with our team" said Catherine Tan, Marketing Director, Goodman Fielder Baking. Read more here.