National advertising and marketing publication AdNews has nominated the Holden TRAX launch film as one of the Top Ten Best Ads for 2013.
'Do yourself a favour and watch the two-minute version of this ad. While the 30-second version encapsulates the idea perfectly, the elongated version adds more than an additional laugh and the full effect of the Groundhog Day influence. A stand-out in the crowded car advertising scene.’
See the TRAX film for yourself here.
We’re proud to announce that after a hard fought pitch, AJF Partnership Sydney has been chosen as the lead creative agency for Campari Australia. Building on our existing Wild Turkey relationship and work, we have now added a further nine brands to the shelf including; American Honey, SKYY Vodka, Campari, Aperol, Cinzano, Frangelico, Riccadonna, Appleton Estate and Coruba Rum. All of the brands require strategy and integrated communications with social at their heart.