After a competitive pitch process, AJF Partnership Sydney will be partnering with Goodman Fielder to help market its great range of brands, including Helga's, Wonder White, Lawson's and La Famiglia, among others.
"During the process we got to know a good mix of the team members at AJF, and it was clear that beyond just their 'new world' skill, there was a natural chemistry with our team" said Catherine Tan, Marketing Director, Goodman Fielder Baking. Read more here.
Coles Liquor has appointed AJF Melbourne to handle its creative and strategic duties following a competitive pitch.
The agency will work across the supermarket giant’s three brands including Liquorland, Vintage Cellars and First Choice.
Andrew Fabbro, AJF Partnership founding partner, said: “We are thrilled with the opportunity to help grow these prominent Australian brands, and it’s our job to drive greater effectiveness across all of their communications.” Read more here